It’s a tale as old as time: A new generation comes of age and ushers in a set of standards that push current norms squarely into outdated territory. Generation Z—or, anyone born between the late 1990s through the 2010s—has opened the eyes of their elder millennials to a number of ways in which they’re “doing it wrong,” from how they dress to how they emoji to how they part their hair.
After spending nearly three decades at Omnicom agencies, Marissa Nance left in 2019 to start her own agency, Native Tongue Communications. As one of the first and only female and minority certified media agencies, Native Tongue looks to help brands think about how they reach people of color from the onset of their marketing plans by understanding how and where they should be speaking to these audiences before they even start thinking about the messaging and content.
In this episode of The New Mainstream podcast, Marissa Nance, Founder and CEO of Native Tongue Communications, discusses how micro-cultural insights can help marketers use empathy to improve marketing performance